666 Fifth Avenue, New York City development

A Marked Beast: Trump’s Son-In-Law’s 666 Fifth Avenue


The family of Jared Kushner, the Former-First Son-in-Law of the Trump clan, lost $400 million financing of 666 Fifth Avenue from a Chinese company in a deal with that would have violated federal ethics rules. Kushner’s financial triage included meeting with Russian banker/envoy Sergey Gorkev, now under investigation by federal authorities. From a failed attempt to peddle influence to save an upside-down real estate venture, to a spectacularly autocratic design, Zaha Hadid’s 666 Fifth Avenue captures the Trumpian moment, in all it’s bejeweled phallic grandeur that the Bible’s Revelations warned us about.

666 Fifth Avenue, Jared Kushner, Zaha Hadid
Detail of 666 Fifth Avenue, NYC, rendering. (Credit: Kushner Companies/Zaha Hadid Architects)

666 Fifth Avenue Is the Perfect Symbol for the Trump Era

By Kriston Capps, Published in CityLab

“So-and-so stands to make a fortune [if only there weren’t those pesky rules].”

It’s a routine objection about the conflicts of interest that have framed the early days of the Trump administration. From President Donald Trump’s potential infractions of the Emoluments Clause to the efforts by his family members to cash in on the presidency, the outcry is so familiar that it’s an exhausted chorus.

But Jared Kushner really did stand to make a fortune. The deal that Trump’s son-in-law and White House advisor were structuring with Chinese investors for the redevelopment of a poorly performing Manhattan office property promised a windfall of hundreds of millions for Kushner Companies. This, despite the fact that New York faces a glut of office supply and rising vacancies. Alas, the deal folded under scrutiny.

After courting a prominent Saudi investor and failing, the Kushner family made an August 2018 deal that eased the financial pressure, as Brookfield Asset Management took a  99-year lease on the $1.8 billion 666 Fifth Avenue.

One of Brookfield’s investors is the Qatar Investment Authority, a large worldwide sovereign fund. Qatar claims the bailout of Mr. Kushner was unwitting. The latter was a close ally of Saudi Crown Prince Mohammed bin Salman – a key architect of a regional boycott against Qatar, which Riyadh accuses of sponsoring terrorism. Doha denies the charge.

The proposal for 666 Fifth Avenue—you can’t make this stuff up—unites all the worries over the Trump family’s business practices under one garish roof. From the millions the project sought to garner for the sale of U.S. visas to foreign petitioners to the building architect’s embrace of autocracy, 666 Fifth as projected is a gleaming crystallization of the Trump era.

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Russia Investigation Connection? Kushner is expected to be asked about whether his meeting with shady Russian banker Sergey Gorkov had anything to do with the search for buyers for 666 Fifth Avenue.

Trump biographer Timothy L. O’Brien has speculated that Kushner might have been looking for help from the Russians to keep the building afloat. “The prospect that he may have been jockeying for Chinese or Russian financiers to bail out him and his family from a potentially disastrous investment at 666 Fifth Avenue presents complex but obvious conflicts of interest as well as the prospect of injudicious or self-serving White House policymaking,” he wrote in Bloomberg View last month.

Details for 666 Fifth emerged in March 2017 reports from Bloomberg and the Wall Street Journal. According to those outlets, Kushner Companies negotiated with investors over a development that could have generated as much as $12 billion in investment. The company’s partners were to include Anbang, whose $4 billion investment in the plan would include $400 million for Kushner Companies.

Given the break-even status of the current property and the sag in office real estate across New York, the project is already raising eyebrows. Anbang’s relationship with the Chinese government is a well-shrouded secret; critics say that a sweetheart deal for 666 Fifth could have been a play by China to buy influence with the White House. (Jared Kushner sold his personal stake in 666 Fifth to a private trust, but that trust is controlled by his family members, much as Trump has arranged his own business interests in an extremely half-hearted effort to avoid the appearance of conflict.)

“Woe to you, oh Earth and sea, for the Devil sends the Beast with wrath
Because he knows the time is short
Let him who hath understanding reckon the number of the Beast
For it is a human number, its number is six hundred and sixty six”

— The Number Of The Beast, Iron Maiden

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666 Fifth Avenue, New York City development
666 Fifth Avenue redevelopment would include 11 stories devoted to a hotel and quadruple the retail space of its predecessor. The residential portion would total 464,000 square feet. The project has been mocked extensively, like “The Devil’s Dildo” or a jeweled “Swarovski Phallus.” From Dezeen.

The proposal for 666 Fifth Avenue features a design by the late Pritzker Prize–winning architect Zaha Hadid, whose name is synonymous with luxury, curvilinear design, and autocratic tendencies. Zaha Hadid Architects’ work in the U.S. includes One Thousand Museum, an “exoskeleton” tower in Miami whose structural supports are visible from the outside. London’s Design Museum called her Heydar Aliyev Center in Baku, Azerbaijan, the design of the year in 2014, despite the human rights violations that led to its construction. Concerns over the deaths of hundreds of migrant construction workers in the build-out for the Qatar 2022 World Cup have dogged the firm’s work for Al Wakrah Stadium (where at least one worker has died to date). Japan bucked Hadid from its plans for the Tokyo 2020 Summer Games once costs for the firm’s Olympic stadium eclipsed $1.6 billion.

Patrik Schumacher, Hadid’s successor at the helm of the firm, has only fanned the flames of controversy. Schumacher has called for scrapping social housing and ending government support for art school in the U.K., where the firm is based, among other Ayn Randian positions. As a company, Zaha Hadid Architects has publicly distanced itself from his pronouncements, including his call for the abolishment of all public space.

The early design for 666 Fifth seems to create public space where there is none—a small irony, given that Trump Tower erases public space and Shumacher opposes it. A whole block of Midtown has disappeared in the design rendering, replaced by a park that fronts the podium of the building. The design itself is typical Zaha: spectacular, unyielding, devoid of context. The podium is a show-stopper that echoes Santiago Calatrava’s jaw-dropping World Trade Center transit hub, with a 1,400-foot-high super-tall skyscraper stuck on top for good measure. It is the kind of design that might seriously argue for clearing out blocks of Manhattan to make way for better views of the façade. Awesome, like the Burj Khalifa, but awful, too, in the same way—an anti-populist building that rejects history, precedent, neighborhood, place.

One of the most risible qualities of 666 Fifth is bound to go overlooked, given the fog of influence-peddling and fascist spectacle concealing it. That is its potential use of EB-5 financing, an immigration program that has secured hundreds of millions in development for luxury real estate in exchange for visas for (mostly Chinese) foreign investors. The cash-for-visas program, which was the subject of House Judiciary Committee hearing in February, has garnered intense congressional scrutiny at a time when the Trump administration is closing U.S. borders for Muslims (and their laptops) as well as undocumented immigrants.

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As it was originally designed, the EB-5 cash-for-visas program was meant to draw foreign direct investment to rural and distressed urban projects. Congress has pledged to take steps to either bring the immigration category back in line with its original intent or scrap it altogether. But Kushner’s interest in securing easy money for 666 Fifth could presage a White House defense of the beleaguered program. Specifically, a defense of EB-5 as a way to trade U.S. visas for Chinese investment in luxury real estate.

If plans for the 666 Fifth tower proceed, it will not be completed before 2025 at the earliest. By then, the president’s second term in the White House will have potentially just concluded. We might (or might not) have a big, beautiful border wall to stand as a concrete monument to his extraordinary administration, and all it represented. But no single Trump-era deal will show so neatly how the devil’s children have the devil’s luck quite like 666 Fifth.

Kriston Capps is a staff writer at CityLab, where he writes about housing, art and design. Previously, he was a senior editor at Architect magazine.

Updated 27 January 2021.

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